Project Details

• Up and coming country artist Jason Sturgeon was launching his new single Time Bomb
• We wanted to find a way to generate as much buzz as possible at the event since the horse world are primarily hardcore country fans
• we assembled a street team to spread flyers about the performances and also the prize pack
• We also built online landing pages to facilitate signups from email blasts and for signups from our social media

Strategic Partnerships

• we created strategic alliances with the American Quarter Horse association to play the event and for them to allow us to create a street team at their event
• we also created a strategic alliance with Boot Barn who provided items to give away

Goals

• generate buzz throughout and during the Congress
• reach country consumers and make multiple impressions
• collect as much fan data as possible including email addresses and zip codes so we could reach out to them again in the future

 Results

• We generated over 2500 new email addresses of core country fans
• made numerous impressions at the event with event-goers
• made great relationships with our partners
• American Quarter Horse Association allowed us to send an email promoting Jason performances and our contest to their mailing list of over 1,000,000