ROR is the New ROI in Social Marketing I was recently reading a blog post by Ted Rubin, a member of the Open Sky Board of Advisors, who serves as their chief social marketing officer, and his philosophy of Its All About Relationships! struck me more strongly than than it has in the past. more >

Who Else Wants to Write Better Email Copy? VR Retention Marketing Specialist, Amber Cleave, recently attended a DMA copywriting seminar in NYC. She came back with a ton of great insight, ideas and tips on how to improve our email and online copy. They're too good to be kept secret, so I wanted to pass them along to you, too. more >

Top 10 Bad SEO Ideas The world of Search Engine Optimization is complicated for many reasons. For example, it is well known that the Google algorithm takes into account more than 100 factors in ranking a web page. In addition, search engines treat their algorithms as highly proprietary for two main reasons: (1) they don't want their competition to know what they are doing, and: (2) they don't want web spammers to design sites to get rankings that they don't deserve. more >

Getting More Facebook Fans and Monetizing Them It seems like Facebook is controlling more and more of users' online time, and that doesn't appear to be on pace to change anytime soon. Facebook is already on the path to controlling more content, online retail, and online identification, and who knows what all announcements we'll see come out of the company's F8 developer conference this week? To what extent Facebook will dominate these aspects of our web use (it's grown a great deal in search too by the way) is yet to be seen, but the point is, Facebook is giving users a lot more reasons to use it, and in some cases it's not really even a conscious decision. See the recent South Park episode for a good illustration about how Facebook continues to suck more people in. Facebook is where the people are online. more >