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Apple's attempt at building a social network via iTunes, Ping, hasn't set the world on fire - and it may be about to pay the ultimate price as a result. Anonymous sources are reporting that Apple will remove the service with the next iOS release later this year.
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Today's e-marketers have another issue to contend with: banner blindness. New research shows that consumers have come to ignore most banner ads, mentally blocking them out. Like TV and radio commercials before them, banner ads have to work harder to grab attention in today's crowded web space. Smart e-marketers are taking note . . . and taking action.
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I was recently reading a blog post by Ted Rubin, a member of the Open Sky Board of Advisors, who serves as their chief social marketing officer, and his philosophy of Its All About Relationships! struck me more strongly than than it has in the past.
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Because we live in a world inundated with colors, we are apt to become desensitized to the impact they can have on our emotional responses and preferences. The fact that we are so easily manipulated has not been lost on product marketing companies who have studied the psychology behind each color and how it can be used to influence us to purchase their products. Interestingly, the emotions stirred by certain colors in America may not be the same as those in other parts of the world or other cultures. Since color appreciation is a learned behavior, we tend to value colors in the same way our society has.
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Every word matters in your Google Search but use these tips to get more out of your searches
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