As a citizen of today’s technology-driven world, you may know you need digital marketing, but often the exact reasons are overlooked. What advantages does it have over traditional marketing, such as print, TV or radio marketing? Here’s a quick rundown on the major advantages of digital marketing and why it gives you a better Return On Investment (ROI).

• Allows you to reach clients on a much more intimate level – you know their interests, their friends, their communities through channels such as social media, and can target them based on these aspects.
• Gives you the ability to track what demographics visit your website, how often, how long, and what they do once they arrive, all in real time. This gives you the ability to fine-tine your marketing strategy and create the most effective one for you and your unique clientele.
• Your clients can interact with your advertising. They can tweet it, pin it, facebook it, and many more social media options that gives them an direct connection to your product or service.
• The Internet is known as the “Great Equalizer,” and this is true for marketing on the Internet as well. Digital marketing allows smaller businesses compete with larger corporations by marketing directly to your clientele.