MobileGeddon-Google To Favor 'Mobile-Friendly' Sites In Web Search

Google is about to change the way its influential search engine recommends websites on smartphones in a shift that’s expected to sway where millions of people shop, eat and find information. The revised formula, scheduled to be released today, will favor websites that Google defines as “mobile-friendly.”
This message was posted by Google on 2/26/15: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Although Google’s new formula won’t affect searches on desktop and laptop computers, it will have a huge influence on how and where people spend their money, given that more people are relying on their smartphones to compare products in stores and look for restaurants. The number of mobile searches in the U.S. is rising by about 5 percent while inquiries on PCs are dipping slightly.
It’s probably the most significant change that Google Inc. has ever made to its mobile search rankings. To stay in Google’s good graces, websites must be designed so they load quickly on mobile devices. Content must also be easily accessible by scrolling up and down — without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.
What, exactly, does a non-optimized site look like? Well, think back to the last time you tried to view a site on your phone and found yourself zooming in and out, trying to find the right button, or failing to view the entire page. In short, it’s annoying, and it’s something Google is now doing its best to stamp out.
To minimize complaints, the company disclosed its plans nearly two months ago. It also created a step-by-step guide and a tool to test compliance with the new standards.
While most major merchants and big companies already have websites likely to meet Google’s mobile standard, the new formula threatens to hurt millions of small businesses that haven’t had the money or incentive to adapt their sites for smartphones.
Sources:,,, google webmaster central

briservMobileGeddon-Google To Favor 'Mobile-Friendly' Sites In Web Search