Daryl Worley: Fan Club Party

Project Details

  • Every year Daryl Worley has his fan club party at CMA Fest
  • We wanted to build a more interactive, online driven Fan Club Party giving Daryl’s biggest fans a better experience
  • We built emails to let fans know about the fan club party in advance
  • We setup an e-commerce store allowing tickets to the fan club party be purchased at various levels
  • We followed up fans to attended with photos from the event


  • create awareness of the party in advance to get fans ready to buy tickets
  • create an easy to follow experience for fans to attend
  • give fans something extra for attending
  • Make each fan feel special with their time with Daryl at the party
  • Follow up fans afterwards with an email and links to photos from the party


  • The fan club party was a success and all fans enjoyed the experience
  • all tickets to the fan club party were purchased online where in the past, management office had to deal with ticket sales over the phone
  • the event was sold out

briservDaryl Worley: Fan Club Party